bee blog

things that inspire us, things we love, and bee things

1972 summer olympics

As the 2014 Winter Olympics are winding down, we thought we would show off our very favorite Olympics visual program. In my opinion, the 1972 Munich Olympics identity is the absolute best in the history of the games – not only that, but I think it's one of the best identity programs ever. Everything about this is just amazing. The logo is great. The colors are bright, fresh, used simply and smartly. The icons are the best of any games, and continue to the benchmark by which any other event icons are judged. And I know we're partial to wiener dogs, but Waldi the daschund is the best Olympics mascot of all time! One of the greatest pieces by one of the masters of graphic design, Germany's Otl Aicher (for more on Aicher, check out this excellent monograph). Take a look at this awesome site for more examples, and for the occasional chance to buy a rare poster or other item! –Jeff

 The 1972 Olympic Games logo and page from Aicher's manual.

The 1972 Olympic Games logo and page from Aicher's manual.

 Official Olympics flag.

Official Olympics flag.

 Main poster.

Main poster.

 Just a sampling of individual event posters.

Just a sampling of individual event posters.

 Aicher's pictograms, the benchmark for any games icons.

Aicher's pictograms, the benchmark for any games icons.

 Event timetable posters.

Event timetable posters.

 Tickets. Just amazing – the event name, time, date, venue, and other info, all in a beautiful design. 

Tickets. Just amazing – the event name, time, date, venue, and other info, all in a beautiful design. 

 Rulebooks for all events.

Rulebooks for all events.

 Brochures and event guides.

Brochures and event guides.

 Waldi, the mascot. Love him.

Waldi, the mascot. Love him.

 Coasters. Prost!

Coasters. Prost!

 Matchbooks with the pictograms. Gorgeous.

Matchbooks with the pictograms. Gorgeous.

 Matchbooks. Gorgeous.

Matchbooks. Gorgeous.

 Otl Aicher, Badass.

Otl Aicher, Badass.

beethings